Websites have become a part of our daily life with the development of HTML used in the preparation of web pages in 1993. Amazon, which is a giant e-commerce site with its turnover reaching billion dollars today, started its e-commerce life in 1994, eBay in 1995, and China-based Alibaba in 1999. In Turkey, e-commerce life started in Hepsiburada in 1998, Gittigidiyor in 2001, Trendyol in 2009, and N11 in 2013.
Factors such as lack of time, seasonal weather, work density, a crowd of people and traffic in large metropolitan cities can make it difficult for us to shop. Comfort, the most positive aspect of internet shopping, comes into play at this stage. E-commerce sites offer us the opportunity to shop while drinking our tea and coffee from the comfort of our home or office. The same is true for the seller. The seller can also easily check what his home is selling, how much he is selling, stock and shipping status without the need for an office.
Today, most of the big technology companies have virtual stores on the internet besides their physical stores. For example, when we want to buy a product such as a phone, computer or television, we can order products online by comparing price-cargo between many sellers in a short time. While phone, computer, clothing and footwear are sold intensely at e-commerce sites, sales are concentrated in the book, personal care and supermarket departments with the quarantine process.
Internet shopping sites are an area where competition is intense. For this reason, it would be more rational for the seller to focus on the products that are difficult to reach, rather than the products that are available in the market. It is important to prepare frequent and short-term discount campaigns to keep the sales page alive, to comply with the specified campaign end date will increase the interest in the sales page and will allow the customer to visit the site periodically. The fact that the seller is honest with the customer, does not provide misleading information, if the product he sells is technological, it reveals the difference between other models, the delivery time specified except for extraordinary situations such as holidays and public holidays, the product sent to the customer is the same with the visual in the sale. There is no reason to fail in this area if attention is paid to the issues such as taking care of packaging, keeping the shipping fee at a reasonable level, offering free shipping for purchases over a certain amount, and sharing contact information.
It should be noted that shopping websites have secure shopping certificates such as 3D Secure and SSL. Shopping should be done from known sites that have proven themselves in the field of e-commerce. If you have to buy the desired product from an unknown site for price advantage or other reasons, the customer name and comments about the e-commerce site can be easily accessed by searching the company name on the internet complaint pages. If shopping is to be done with a credit card, you can enjoy safe and comfortable shopping by using the virtual card or credit card of the banks to turn internet shopping on and off. Another point to be considered is the return and exchange policy of shopping sites. Before the product is ordered, whether there is a return of the product, if any, such as the return period, who will pay the shipping fee for the return of the product, are other points that should be taken into consideration as a customer.
The advantages of e-commerce are an open 24/7 store, no need for offices or the obligation to keep stocks, there is the possibility to sell abroad, rent, electricity bills, minimal electricity payment in Turkey and the world's attraction.